Make Your Content Publishing Auto-Pilot

How do you update your blog? Do you write every post, one at a time, and then post them immediately? Do you ever get a day off?

As a Blogger, you may want to start thinking like the producer of a TV Series. Plan out your season, lay out the story line you want to convey for the entire season. This will give you much better control of your blog. By planning your season of blog posts, you can produce posts in advance, schedule interviews with Market Leaders in your niche, produce videos, and many other things you cannot do on the spur of the moment.

You may be wondering what do I do with all of this content, now that I’ve created it ahead of time. You go ahead and load it into Wordpress, and schedule your posts to happen when you want. That’s right, you could take a week or two off and your blog would continue updating without you behind the keyboard. Sounds pretty good, doesn’t it?

Of course, the first thing you need is your content, you’ll need to prepare a fair amount of content ahead of time. You’ll need to decide the schedule for your posts, and then setup Wordpress to post on the schedule.

Here’s the steps to setup your scheduled posts:

  1. Logon to your Wordpress administration page.
  2. On the “Posts” tab, click “Add New” to add a new post.
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  3. On the right side of the page (Publish Section), click “Edit” on “Publish” line.
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  4. Put your desired time on the provided field. Then, click “OK“. Once, you have prepare your post and other details and click “Publish“.
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  5. The post will be published to your page on the defined time.

There are a few niches where this does not work well. If you were going to setup a blog with several months worth of posts in the Digital Camera or Laptop market, by the time your post or review was published, it would be old news. No one would be searching for the product any more. For fast moving product reviews you may still need to post manually, or at least on a much faster schedule. I still like to use the schedule function, and write a weeks worth of posts at one time and have them post during the week. This gives me more time for promoting on other days, instead of always feeling pressured to finish a new post.

Is this practice commonly used by bloggers? You bet your bottom dollar!  Even the great teacher, John Reese, of Traffic Secrets 2.0 recommends this process. If you’re ready to take control of your blog, start working with scheduled posts, and take a day off!