Many times the message you send on Twitter is the same message you want to share on Facebook.  So you login to Twitter, type your message, and update your status.  Then it is off to Facebook, login, then retype the same message and update your status.  I’m sure your time is as valuable to you, as mine is to me, and retyping or even the “cut and paste” of the same message is frustrating.

Luckily for all of us marketers, there is a good solution to this problem.  You can use Twitter to update your Facebook status by using the Twitter app for Facebook.  By adding this app, you can login to your Twitter account through the application in Facebook.  When you post your update, it uses Twitter to update Facebook status, and updates your Twitter status, simultaneously.  That makes for nice time savings, and makes me feel much more efficient.

The easiest way to add the Twitter application for Facebook, so Twitter can update your Facebook status, is by searching for Twitter on Facebook, you’ll find the application on the first page of your search.  Make sure you choose the option to allow Twitter to update Facebook, or you’ll end up only updating Twitter.

To have this feature on your Facebook account, do this following steps :

1. login to Facebook, and click ‘Applications’ on bottom-left of your screen.
2. click ‘Browse More Applications’

   

3. type ’selective twitter status’ on search box and click the application

   

4. click ‘Go to Application’
5. type your Twitter username and click Save

   

6. click ‘Allow’ then click ‘Allow Publishing’ to continue the process
7. That’s it..! Any tweets you post that end with #fb should now update your Facebook status.

If you want to remove this feature, just click ‘Applications’ as you did on step #1, then click ‘Edit Applications’ and click ‘X’ on right side of ‘Selective Twitter Status’. You won’t be able to update your Facebook status from Twitter again after removing it.

There are some negatives with this approach.  First, it is a one way process.  Only Twitter can update Facebook, you cannot send a message directly in Facebook and have it update your Twitter status.  Secondly, since we are stuck with Twitter for the dual updates, we are limited to only 140 characters.  I’m not sure about you, but many times I want a message longer than 140 characters.  This leaves me with using Facebook for my longer messages, so for some updates I still have to do the two sites differently.

Using Twitter to update Facebook status using the Twitter App for Facebook is just one way you can leverage your time, and efforts in your social media marketing.

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