What is the difference between a Facebook profile and a Facebook page? Both allow you to send updates to your friends or fans, but Facebook pages do not require you to approve everyone who wants to add you as a friend. Facebook pages were designed for public figures, performers, bands, and businesses, to have a presence on Facebook, and to allow Facebook users to follow their favorite personalities and businesses. When you are tracking down other marketers, businesses, or entertainers on Facebook, if you see the “Become a Fan” button, you know you are on a Facebook page, instead of a profile.

Currently Facebook has more active users worldwide than the population of the USA. With such a wide audience, you cannot afford to ignore Facebook in your marketing efforts. Imagine your profit potential by carving out only a small group of Facebook users. Your Facebook pages will give you the opportunity to talk to the Facebook user, right where they enjoy spending their time.

I recommend keeping your Facebook profile to share with family and friends, and to have Facebook pages for your business, and market niches. Creating a Facebook page is quite simple, if your follow these few steps you will have your Facebook page ready for your audience:

1. Visit http://www.facebook.com/pages/create.php
2. On the facebook fan creation form, pick the category, name of your business, fill the captcha image verification and click the “Create Page” button.
   
3. On the next page, if you already have the facebook account, you can proceed with logging on to your account. If not, you can create a facebook account from this page.
   
4. Your facebook fan page is ready. You can start to upload your picture, share your facebook fan page, and interact with them.
   

Using Facebook pages will let you leverage the power of Facebook, without cluttering up your personal profile with business messages. Facebook pages can be a powerful tool for marketing to your niche, and may be the best tool for creating relationships with your readers.

Follow our simple steps to start expanding your market and your profits with Facebook pages.

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